Information
When an advertising agency, graphic design, or a major
corporation needs a model, the easiest thing for them to do is to pick
up the phone and call a modeling agency. On some rare occasion, they may
have someone in mind that they have hired freelance before, but nine
times out of ten, they’ll give their favorite modeling agency a ring.
Models come and go and keeping track of who’s available to model for
them is just too big a burden for most companies to keep track of.
Rather than going through all that trouble, they just depend on the
professionals to do their legwork, the Modeling Agency.
Today,
Styletake Modeling & Advertising Agency does all that. It is one of
the largest and most successful model management companies in Pakistan.
It represents men, women and children through its various campaigns and
offices located throughout the country, in all the major cities viz.
Lahore, Karachi, Islamabad and Sialkot. Scouting and developing new
talent, servicing a diverse clientele and successful marketing of the
company keeps Styletake on top of an ever-changing industry.
The
ability to recognize and nurture new talent is just one of the many
reasons Styletake continues to be a leader in the fashion business. In a
brash, exuberant and fiercely competitive environment, ST offers
efficiency and professionalism with a dash of civility. The company
works with hundreds of models and model management companies in Pakistan
to groom new models each year. Styletake utilizing its successful
relationships with model agencies and top magazines such as Face On, En
Style, Blaze, Libas, Visage and She, continues to feature ST Models.
Styletake
Modeling & Advertising Agency is truly a full service broad based
company that represents all sorts of talented men, women and kids.
Styletake places its talent with an extremely wide spectrum of both
national and international companies such as Pierre Cardin, Urban Sole,
Lawrencepur, Chen One, Hang Ten, eMarkaz.com, UrduPoint Inc. just to
name a few.
Styletake is truly a breed apart; being an innovator it
became the first fashion company to develop a specific division to
exclusively represent premier talent in the world of music, sports and
entertainment. Styletake Modeling and Advertising Agency is a company
with a unique perspective; it brings knowledge of what happens in front
of the camera as well as the business that goes on behind it.
Styletake
has been a leader in the fashion industry since its conception and it
continues to define and re-define the industry through representation of
leading talent and celebrities, innovative strategic partnerships and
national model searches and contests.
ST agency was established in 2003 and was launched on the web in 2004.
Styletake
is the brain child of Aamir Samuel, a Fashion Photographer who needs no
introduction, most famous for his creative themes and concepts,
elegance and fashion styling. Aamir along with a fine team of
highly-experienced booking staff, preside over an organization which
meets the exacting demands of the global modeling industry whilst
affording its models not only essential career management but also more
general help and guidance when needed. Because of his hard work,
experience as a Fashion Photographer and dedication, Styletake Modeling
and Advertising Agency immediately had an impact on the fashion world,
and took a many by surprise. Aamir easily translated his knowledge of
the business into a successful Modeling and Advertising Agency.
Marketing Services
The
marketing services division of Styletake develops and executes national
model searches and contests in association with various media and
advertising sponsors. Along with these, Styletake Modeling &
Advertising Agency, in conjunction with well renowned magazines such as
Face On, En Style, Libas, Visage, Blaze and She, organizes and launches
contests with national advertising campaigns, promotional events and a
public relations outreach. As a result of these searches, contents and
campaigns, Styletake.com receives approximately 300,000 visitors
annually.
Styletake exclusively represents premier celebrity talent
from the worlds of sports, music and entertainment. Styletake helps
create, develop and maintain the brand identity of artists and athletes
through securing major fashion campaigns, endorsements, marketing
opportunities and tour sponsorships; while simultaneously increasing the
value of our clients in the commercial marketplace, relationships with
our talent give companies the ability to penetrate target demographics
and ultimately add value to their brand.
Each campaign is a turnkey
promotion, which utilizes magazine advertisements, the Internet, direct
mail, event marketing and public relations to bring the promotion to the
public. On-line efforts show that over 40,000 people, each month visit
Styletake.com looking for information on models. Direct e-mails for
search events bring hundreds of people to sign up in person, meet agents
and experience sponsor products and services. In terms of public
relation and media attention, the searches have received hundreds of
printed articles and clippings, along with national television coverage
on networks such as Geo, TV1, Aaj TV and local cable channels in many
areas. The searches and contests keep Styletake at the forefront of
discovering new talent as well as create global exposure for the
company.
We hope you enjoy our website. If you aspire to a career in
modeling please follow the ‘become a model’ link which you will find at
the bottom of each page. We look forward to hearing from you.
* Information For NewComers Model
What You Need to Work On
IF
STYL ETAKE MODELING AGENCY Doing a shoot for a client STYL ETAKE
MODELING AGENCY can choose to pull someone off the street who looks
right for the job and normally not pay much money or STYL ETAKE MODELING
AGENCY can hire a skilled professional model and pay a lot more money.
The reason STYL ETAKE MODELING AGENCY would for paying more for a
professional model is that a shoot will go quicker and have a better
chance for success with a pro then someone off the street. So a
professional model can actually save a client money by shortening a
shoot and the quality of the images will be better (better usually
meaning more sales). So what does a professional model bring to a shoot
that some one off the street does not, professional attitude and the
"model's tool kit." The "model's tool kit" is the ability to express and
pose and knowledge of make-up, hairstyling and wardrobeskill is what
makes a model worth their fees.
Working on Expression and Pose
STYL
ETAKE MODELING AGENCY out of communicating with facial expression or
body position. STYL ETAKE MODELING AGENCY exaggerated and standardized
every emotion that one might want to express.STYLE TAKE MODELING AGENCY
show the standard expressions and poses . All of this early work was a
bit over exaggerated and through the years has gone through a lot of
refinement. When photographs began replacing drawings in fashion
magazines the photo fashion industry came up with their own set of
expressions and poses. These expressions and poses usually communicated
beauty and grace. A model would learn a standard set of poses that told
where the feet, hands and head would be positioned. One would work on
one's surprise facial expression. STYL ETAKE MODELING AGENCY had become
pretty regimented. But just as all the rules for being a model were
set,It has been a muddled mess since. Today there are no set rules for
models except all of the old rules still can apply except we want to
break them all the time. The modeling schools say they will teach you
the standard modeling poses but the agencies and fashion industry say
that there are no standard poses; everything is creative and you either
have it or you don't and we decide who has it.
Aamir Samuel as a
working photographer he think it is great to have both.Aamir Samuel like
it when he can tell a model to look sad and she/he has practiced that
look in the mirror and can do it on cue.Aamir Samuel also like when he
play sad music or tell a side story and get an honest sad expression.
Aamir samuel like when shooting a simple fashion shot and he ask the
model to go through her short or long group of poses and she/he has a
set routine that we can shoot through. Aamir samuel like it when we need
something very different for a shot and he can tell the model how to
stretch, twist, and reach and she/he is aware of her/his body and can do
it.You should know your body so you are aware of how it moves, what
lines it forms, and how it can be coached into different positions. I
think you should know yourself and your emotions so you can show these
to the camera and feel confident in what you are showing.
So how do
Aamir Samuel work on expressions and posing? One good way to start is
doing activities that teach you how to move you body gracefully They
know how to created a long sweeping line with their bodies. Other sports
can help with kinesthetic knowledge and are good for conditioning but I
favor dance to teach how to move and communicate with you body. Of
course for expression theater is a great teacher. That is part of what
an actor must do at times - communicate without words. If you have an
opportunity take a class or participate in these activities, I encourage
you to do so.
You can work on facial expressions by practicing them
in a mirror. What do I mean by facial expressions? We are all capable of
showing various emotions on our face. a friend and see if they can tell
what emotion you are conveying. The idea is that when you are in front
of the camera and the photographer wants you to look longingly Most
emotions that you can think of can show on your face. Hate, love,
sadness, longing, happy, and more can be expressed on your face. What
you should do is make a list of all key emotional words you can think of
(run through the dictionary) and practice those expressions in front of
a mirror. After you have practiced for a while, try them on into the
distance you know how to do that.
More on Posing
When you are in
front of my camera lens your body and how it is positioned become a
critical element in making my photograph successful. Learning how to
move in front of the camera begins with some basic principles.
Basic Principles
Lines
of Force - There are certain principles of design that apply to any
visual art. With a model in a photograph your body works as a
compositional element. All the basic rules of design apply to how you
position your body. Learning basic design rules can help you understand
why arm should go one way and a leg the other way. And why when the
rules are broken a whole different message is given.
Non-verbal
communication - when I started STYL ETAKE MODELING AGENCY I majored in
communication. One of the first classes I took was on non-verbal
communication. As may be no surprise curtain body positions communicate
different messages. By learning these body positions and recreating them
in front of the camera you can communicate a powerful message.
Symbolism
- This is a refinement of understanding of non-verbal communication.
This is the old nature verses nurture debate. There are curtain body
positions that have specific meaning with in a culture context. There
can be body position that will mean something in one culture or for one
group of people and mean nothing to another. With the global economy and
the whole planet reach of the Internet it becomes more important to
understand what is mankind universal mind or world view and what is a
cultural aberration.
Acting vs. Reacting
In working with a model can get the pose I need in one of two ways by acting or reacting.
Acting
or directional modeling - With this type of modeling a scene is set,
direction on what is needed from the model for expression, look and pose
given, the model must pull from themselves what is needed. On a set a
model that can accomplish this is very valuable. I am able to tightly
control the communication message and be able to achieve it very
quickly.
Reactive modeling - With this type of approach an
environment is created, or external forces are applied and the model
reacts to the situation. This is where the models personality comes
through, improvisational, spontaneity. With some models and some
situations this can work very well (more the exception then the rule).
In others it is a salvable technique a shoot will general take longer
and communication objective can be harder to reach. Because of the
greater time it takes get acceptable results a model of this type would
be of less value.
An Observation on Posing Styles
In moving away from principles and more into what is out there I find four general style of posing based on industries.
1)
Classic Fashion - these are poses that were developed up to the 60s.
These follow good compositional design and function to make one look
attractive. These became so standardized they were thought of a
mannequins. This is the style most used in catalog modeling.
2)
Anti-Classic or High Fashion - A rebellion against the classic posing
started with the 60s rebellion to look unique. This has intern become
its own stylized look that is seen mostly in fashion editorial. This
style breaks compositional lines and goes for distorted, awkward,
deformed and yes ugliness.
3) Commercial print/Acting - Most often
the pose is tied to direct non-verbal communication. An ad has an
advertising message that need to be stated and how the model is
positions carries the statement.
4) Glamour - This area has its own
unique set of poses. It is built on Classic fashion and good design but
emphasize the sensual and sexy.
How can you learn to pose
I have
not seen any good source for learning these principles or for just how
do you position your body. Modeling books might have a few basic body
positions and tips. Modeling schools do about the same but neither build
on a foundation of principles. The best suggestion I have is work on
posing by practicing in front of a full-length mirror and doing test
shoots. To figure out what to practice look at the fashion magazine to
see how to stand but most of the poses are breaking the rule and at this
point you need to be learning the rules. You may want to look at
fashion catalogs for poses. You would need to pay attention to tilt of
the head, position of the hand, and turn of the ankle. These little
things can make a big difference. Just as with facial expressions your
body posture can relate to an emotional word or phrase. Body posing is
easy to show someone but it is hard to put in words.
With both
expressions and with posing it is also good to practice with props,
products and wardrobe. Props might be a floppy hat, a long shawl, a
beach ball. You want to practice reacting to the prop and using the
prop. Since the reason for doing these photographs is to sell something,
it is good to practice with a product that might be sold. Practice
holding the product so it shows well and you don't cover the label. With
fashion you are selling the clothes, practice showing important
features. Show off pockets, collar, belt, how the garment moves, what
ever makes the garment interesting you want to call attention to it.
Make-up
If
a shoot has a budget for a make-up artist and a good one is available
then we just sit back and let him do his magic. But on a shoot without a
budget for a make-up artist or in some smaller towns where one is not
available,. Even when you have a make-up artist it is necessary that you
know of any corrective make-up you may need.
but make-up for
photography can be quite different. This is especially true for good
photos. . Eventually, you have to get in front of the camera with your
make up on and see how it looks.
Make-up for black and white
photography gets weird. Color no longer matters. It is only the
lightness and darkness that matters. I guess it is a kind of a gothic
thing. It takes some getting used to. You must ignore the color and only
see the make-up in terms of black, white and grays.
Hair Styling
Being
able to do things with your hair can be a great help when
photographing. Of course it is great when you have a professional hair
stylist who can do some fabulous looks and keep every hair in place, but
there may not be a budget for a hair stylist.. . Being able to restyle
your hair can be very helpful on a shoot. You can check various
magazines to see what they are doing and practice in a mirror. For most
modeling purposes you don't need to be incredibly creative with your
hair - just so you can redo it to offer several different looks.
Wardrobe
In
a secondary market, on a lower budget shoot, for your own composite and
portfolio you will need a basic working wardrobe. When I was starting
in photography the modeling books would list the basic wardrobe a model
should have.. I am not sure what should be in one's closet today, but a
range of basics would be good. You must have a business suit for
interviews, cold calls, and modeling. . You may have to wait till you
get going and call on a few photographers to see what you might want in a
basic wardrobe.
As part of wardrobe and clothing I would also
encourage learning about fashion. that could make up a garment. All of
this is still important today when modeling clothes. It helps to know
how a fabric will drape or move when you are modeling it. . It is very
important to know what the lines are of a garment so you can accentuate
them and not break the line of movement. Fashion history and how the
fashion industry works may be fun to learn, also, but I think it is more
important to understand the garment itself
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